Guardian Sustainable Business: Is total transparency a sound business strategy?

In the heart of Cornwall, a business experiment is under way. Start-up company Keebunga, which currently sells T-shirts and beach slings online and is about to launch a waterproof key case, has decided to become one of the most transparent companies in the world.
It’s a simple concept. Potential customers will be able to click the “Back Stage” tab on the company’s website and be taken to a full costs breakdown of all the products for sale. Read more»