Guardian Sustainable Business: Emotionally durable design

By Flemmich Webb | Published: January 18, 2013

We’ve all done it: as soon as something we own looks slightly tatty or unfashionable, it goes in the bin or the recycling.
emotionally durable New is desirable and out of date is disposable in a ‘throw away’ society, a world in which most business models are geared towards selling as much product as often as possible.
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